Colletta

Indigo Road’s newest venture at Avalon

Photo courtesy of collettarestaurant.com
Photo courtesy of collettarestaurant.com
Photo
By JOE PARKER
Posted

Indigo Road Hospitality Group, a Charleston-based restaurant group, has opened the Italian restaurant Colletta in Avalon. Colletta is located next to Oak Steakhouse, which is Indigo Road’s first restaurant in the Atlanta area.

Open since February, Colletta’s menu combines all regional Italian cuisines, adding modern flavors to rustic dishes with a focus on in-house made fresh pasta.

Colletta is the sister restaurant to Indigo Road’s Charleston-based Indaco, both of which fall under the command of Executive Chef Michael Perez.

Colletta’s General Manager Kevin Krapp said that Indigo Road chose Avalon for its newest location because of Avalon developer Mark Toro’s “commitment to hospitality and service.”

“Toro really made us want to come and join him [in Avalon],” Krapp said.
“Perhaps it wasn’t the best idea to open a restaurant in the wintertime with zero advertising,” he said. “We had to get back to some grassroots marketing and start taking lunch to people every day.”

“[Business] has been going great for us, and it’s getting better every month,” said Krapp.

Some of that success, Krapp said, can be attributed to Indigo Road’s emphasis on being chef-driven and providing top-notch hospitality.

Colletta’s chef-driven attitude is apparent on the menu, featuring classic Italian fare such as fried calamari and four-cheese ravioli but, as Krapp said, Perez has put his personal twists on the classics as well as modern Italian fare.

“Some people come in here looking for veal scallopini or lasagna and that is not what we’re about,” Krapp said. “[Chef Perez] said if I’m going to put calamari on the menu, it’s going to be the best calamari they’ve had.”

Krapp called Perez vital to the success of Colletta.

“He’s the reason why we are out here,” he said. “He’s the only one who adds or deletes things off the menu. I’ve worked in Atlanta for a long time and a lot of restaurants are corporate and are driven on the ownership, whereas [Indigo Road] has chef-driven restaurants.”

For Indigo Road, success has become the norm for their group of restaurants. Oak Steakhouse in Charleston was named one of the best steakhouses in the United States in 2013 by Travel + Leisure, and Esquire named O-Ku one of the best new restaurants in the United States in 2010.

Indigo Road is optimistic that their two Avalon endeavors, Colletta and Oak Steakhouse, will continue their string of success.

Indigo Road plans to add another restaurant to their Atlanta lineup in Midtown Atlanta.

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